Media

Media plays an increasingly important role in the modern business landscape. It is not only a powerful tool for communication and information dissemination but also for influencing consumer behaviour. With the growing importance of digital platforms, media has become essential to engaging potential customers and staying ahead of competitors in any industry. Media has become an integral component of everyday life, from the radio in our cars to the ads we see during commercial breaks. In this section, we explore the world of media — from PR agencies, advertising agencies, account wins and awards and recognitions — that help businesses reach their target audiences and make a deep impact. PR agencies are responsible for developing relationships with individuals or organisations whose opinions can influence potential customers or stakeholders. By utilizing a variety of platforms such as press releases, media events, product launches, press tours and other methods like social media influencers, PR firms effectively shape public opinion about their client’s products or services. This section of Business Lobbies focuses on media-related stories that give insights into PR agencies, advertising agencies, account wins, and awards & recognitions in the industry. Our experts will analyse trends in media as well as provide commentary on how companies can effectively use them to build brand recognition and loyalty. The content within this section will provide readers with newsworthy updates from a broad range of perspectives, including interviews with experts in the field and analytical pieces by experienced journalists. Readers can keep abreast of how PR firms work to establish relationships between businesses and their target audiences; how advertising agencies create innovative campaigns for their clients; which companies have recently acquired accounts; and what achievements are being awarded across different sectors. We hope that this section provides our readers with both educational insight into the world of media as well as practical tips and advice on how to execute successful campaigns. We invite you to stay informed with us and take part in the conversation. Read our features and stories on Media, become inspired by ground-breaking accomplishments, and make your voice heard!

Media

AIM Congress 2026 Capitalises on UAE's Record Investment Momentum

Salam Launches Saudi Arabia’s First Integrated Freelancer Platform

ITP Media Group Acquires Heart Media Group - Expanding in APAC

Abu Dhabi Chamber’s Legislation Review Committee Strengthens Legislative Impact in H1 2026

Dubai Chambers Launches Uzbekistan Business Council to Strengthen Trade and Investment Ties

Loyalty & Reward Co Open Dubai Office as Middle East Loyalty Market Approaches $5.6 Billion

EDGE & Brazilian Army to Build First Latin America Cyber Defence Centre

EDGE Group and Brazilian Navy Expand Partnership to Advance Maritime Capabilities

Dubai Chambers & FKCCI Sign MoU to Boost Trade & Investment

Dubai Chambers Hosts 71 Bengaluru Investors to Showcase Deals

Dubai Humanitarian Marks World Humanitarian Day with UN OCHA and Partners

EDGE Debuts Multi-Domain Defence Capabilities at DALO Industry Days 2026

IBPC Dubai Marks India at 80 - Urging Deeper UAE-India Ties

Emirates Franchise Association Reviews H1 2026 Progress - Sets H2 Priorities

Business Trailblazers Honored At Inc. Arabia’s Leaders of Tomorrow Awards Dubai 2026

NFPA and Abu Dhabi Partner to Boost Fire Engineer Efficiency

TiE Dubai Backs MENA Founders via New Board & Growth Initiatives

Dream Dubai and ENOC Partner with Dongfeng UAE for DSS Giveaway

Dubai Chamber Boosts PPPs via 94 Meetings and 42 Law Reviews

NFPA Names Romnish Kapoor as Regional Sales Manager for MENA

Dubai Chambers Boosts Legal Awareness for 1.5K+ Firms in H1 2026

UAE Non-Oil Foreign Trade Results for the First Half of 2026

Dubai Chambers Opens Luanda Office to Boost Angola Trade

John Crane Nurtures Next-Gen Industrial Talent in Kingdom

Netflix Reports 13% Revenue Growth as Focus Shifts to Long-Term Expansion

EDGE to Acquire 100% of Brazilian Aerospace Firm AKAER

ADBWC and Publicis Launch 2nd Ra'idah to Grow Women-Led SMEs

Sharjah Chamber Boosts Economic Ties With Uganda and Jordan

Hyundai and Misk Deepen Saudi Partnership with New Traineeship

Infobip Supports Thousands of Firms via Startup Tribe Program

FUJIFILM Middle East Launches Regional Women4Women Platform

TOD and talabat Celebrate Success of MENA World Cup Campaign

Sharjah Chamber and Belgium Business Community Boost Economic Ties

The Gamechangers Middle East Draws 1,500 Startup Entries

Rental Disputes Center and Imam Malik College Partner to Boost UAE Judicial Sector

Asharq Bloomberg Launches New Broadcast Studios in Riyadh's KAFD

Samsung Powers UAE Communities With Passion-Driven Moments

Abu Dhabi Chamber Organises "Al Marfa Entrepreneurs Forum for Leadership and Empowerment"

Dubai Chamber Eyemark Expansion in Poland & Hungary for Firms

L’Oréal Launches LOREALISTAR Creator Loyalty App in GCC

Heidrick & Struggles Launches Performance Culture Framework

Dubai Chambers and Toronto Meet to Boost Trade With Ontario

EM&E Group and EDGE Seal Agreement to Establish Joint Venture in the UAE

EDGE and Naval Group Advance Cooperation on Integrated Naval Air Defence Capabilities

EDGE and Safran Sign Joint Venture Term Sheet for Next-Generation Missile Development

EDGE Deepens Ties With Basilicata Region During High-Level Visit

Forbes ME Names Omar Al Mannaei Among Most Influential CMOs 2026

Abu Dhabi Chambers & Shanghai Sign MoU to Boost Trade Cooperation

Dubai Chambers and Lesotho PM Discuss Boosting Trade & Investment

Dubai Launches "SME in a Box" to Cut Startup Costs & Time

Dubai Chamber Hosts 674 B2B Meetings in South Africa

talabat and TOD Team Up for FIFA World Cup 2026 MENA Fans

Sharjah Free Zones Strengthen Employee Wellbeing Through New Partnership with Air Arabia

Dubai Chamber’s Addis Mission Hits Record 510 B2B Meetings

Dream Dubai Awards Record AED 10M Grand Prize to UAE National

Dubai Chambers Signs MoU with Keeta to Accelerate Growth of SMEs in Dubai

UAE & Serbia Talk Boosting Cooperation to Empower Women in Families

Dubai Chamber Hosts 276 Business Meetings in Ghana to Boost Trade

arbitrateAD Cases Climb 38% Amid Abu Dhabi's Hub Growth

Saudi Business Growth Centers on Vision 2030 Sectors

ADPIC Unveils Unified Framework to Speed Up Abu Dhabi Projects

Dubai’s Piston Kings Motorcycle Community to Host the Distinguished Gentleman’s Ride 2026

Al-Futtaim Engineering Sets MEP Record at Dubai Exhibition Centre

Make it in the Emirates Concludes Largest Edition Yet

Resilience Isn’t About Coping - It’s About How Leaders Perform Under Pressure

EDGE and Baykar to Arm AKINCI UAVs With AL TARIQ Munitions

EDGE Awards AED 200M Contract to Abu Dhabi Manufacturer ECCI

Fatima Balfaqeeh Appointed to World Bank's ICSID Panel

Saudi Ministry Boosts International Cooperation for Hajj Compliance

H.E. Badr Jafar Highlights $119 Billion UAE Economic Commitment

Relief But No Reset: Blue Yonder on MENAT Supply Chains

Tawazun Named Strategic Partner for Make it in the Emirates 2026

FemTech in Dubai Report: 150+ Players Drive Innovation Hub

MoU Signed to Expand Brazil's Tamandaré Frigate Program

Mada Media Signs an Agreement with Hills Advertising

How to Show Up as a Leader During Uncertain Times

Vision Golfe 2026: France and GCC Meet in Paris - June 18-19

EDGE and Brazilian Army Partner to Test Next-Gen Weapons

British Safety Council Appoints Three New Board Members