M&C Saatchi ME Appoints Tonnarelli & Promotes Hamza to ECD

M&C Saatchi Middle East is pleased to reveal two pivotal changes to its creative leadership team, reinforcing its commitment to innovative work. Cristiano Tonnarelli has joined the agency as Executive Creative Director, while Muneb Hamza has earned a promotion to the same prestigious role.

Cristiano Tonnarelli Brings Global Expertise

With over two decades of experience, Cristiano Tonnarelli brings a wealth of knowledge in crafting award-winning campaigns across both regional and global markets. His expertise in integrated creative strategies will be instrumental in helping the agency foster deeper connections between brands and cultural trends. Notably, Cristiano’s recent success includes a two-year tenure in Singapore, where he was part of the team that earned Singapore’s first-ever Cannes Lions Grand Prix award.

"I am excited to join M&C Saatchi Middle East," said Tonnarelli. "I've always admired their bold thinking and commitment to impeccable craft. My role is to help our brands enrich lives and connect with culture in this fast-evolving region."

Muneb Hamza, a long-standing member of the team, has been promoted to Executive Creative Director. 

“I am honoured to be promoted to Executive Creative Director at M&C Saatchi Middle East,” said Muneb Hamza. “This recognition reflects the incredible support from my team, and I look forward to pushing creative boundaries and delivering impactful work for our clients.”

"These dual appointments highlight our dedication to delivering outstanding creativity and value for our clients, both in the region and beyond," said Ryan Reed, CCO of M&C Saatchi. "Muneb's promotion reflects his exceptional work ethic and commitment to his craft, his team, and his clients."

"Over the years, Muneb has been instrumental in elevating the agency’s reputation and has played a pivotal role in crafting beautiful, effective campaigns for our biggest client. We couldn’t be prouder of his success," said Scott Feasey, CEO of M&C Saatchi Middle East. "His promotion highlights M&C Saatchi’s commitment to growing and developing internal talent."

Muneb Hamza Steps Up to Executive Leadership

Muneb Hamza’s promotion reflects his significant contributions and creative vision within the agency. His elevation to Executive Creative Director highlights M&C Saatchi’s focus on nurturing internal talent and building a robust leadership structure. Together with Cristiano, Muneb will play a crucial role in steering the agency’s creative direction.

Driving Innovation in a Dynamic Market

These strategic appointments signal M&C Saatchi Middle East’s intention to remain at the forefront of the industry, delivering impactful, boundary-pushing work. The combined expertise of Cristiano and Muneb positions the agency to thrive in an ever-evolving marketplace, ensuring it continues to produce campaigns that resonate with both brands and audiences.