P.O.B1 Unveils Serenova: A New Residential Gem in Dubai Silicon Oasis

P.O.B1 Properties, the newly launched real estate development arm of Saif Al Ghurair Real Estate Group (SAGRE), proudly unveils its inaugural project, Serenova. This residential development, located in Dubai Silicon Oasis, represents the company's commitment to meeting the rising demand for urban convenience while promoting sustainable real estate investments.

Ghaith A. Shocair, Chief Executive Officer of P.O.B1 Properties, and Chief Executive Officer and Board Member of the Saif Al Ghurair Real Estate Group, said: “P.O.B1 Properties represents a new strategic direction for the SAGRE Group, focusing on growth and innovation in Dubai’s fast-changing real estate landscape in line with the ‘Dubai 2040 Urban Master Plan’. With deep roots in the city’s development, at P.O.B1 Properties we want to emphasise our commitment to its future chapters, as we have in the past 60 years. With Serenova, we will showcase this fresh approach and our commitment to deliver destinations which appeal to evolving customers within Dubai’s new neighbourhoods.”

Project Overview and Completion Timeline

Set to be completed by the second quarter of 2027, Serenova marks P.O.B1 Properties’ first residential project for sale. The development, valued at USD 56 million (AED 206 million), covers a sprawling 7,850 square meter plot. Designed to accommodate modern lifestyles, Serenova offers a variety of flexible living spaces that cater to both families and young professionals, merging contemporary comfort with a tranquil residential environment.

Living Spaces: Apartments and Penthouses

The project will feature 222 thoughtfully designed units, including studios and one-, two-, and three-bedroom apartments. For those seeking more exclusive options, Serenova will also offer premium two-bedroom units and luxurious four-bedroom penthouses. The architecture prioritizes open-plan layouts and panoramic views of Dubai’s skyline, ensuring a balance between privacy and comfort.

Prime Location and Strategic Connectivity

Serenova enjoys a strategic location in Dubai’s growing residential and commercial hub, providing easy access to major highways such as Al Ain Road, Sheikh Mohammed Bin Zayed Road, and Emirates Road. Its proximity to Dubai International Academic City further enhances its appeal for professionals and families. Additionally, the project is set to benefit from the upcoming Dubai Metro Blue Line, with a planned station nearby, ensuring seamless connectivity and transportation options for residents.

Outdoor Spaces and Amenities

Each apartment in Serenova will feature a private balcony or a spacious terrace, offering uninterrupted views of Dubai’s skyline. The development emphasizes outdoor living with extensive premium amenities, including:

- Landscaped courtyard with large garden spaces

- Family and children’s swimming pools

- Rooftop skyline pool exclusively for adults

- Sunset terraces and a wellness court

- A fully equipped rooftop gym and fitness center

Residents will also enjoy a secure living environment with 24/7 concierge services and comprehensive security solutions, enhancing both comfort and convenience.

Exclusive Brokerage and Global Marketing

P.O.B1 Properties has appointed Engel & Völkers as the exclusive brokerage agency for the Serenova project. With over 1,000 offices worldwide, Engel & Völkers will utilize its vast international network to attract buyers and investors through targeted roadshows and collaborations with both global and local agents.

Legacy and Vision of P.O.B1 Properties

As the latest venture by Saif Al Ghurair Real Estate Group (SAGRE), P.O.B1 Properties is built on a foundation of excellence. SAGRE’s portfolio spans over 1,800 residential units, along with office spaces and pioneering retail developments. Through Serenova, P.O.B1 Properties aims to establish a strong foothold in Dubai’s real estate sector, creating long-term value and sustainable growth.