Mohammed bin Rashid Housing Unveils Smart Solutions at GITEX 2024

In line with its dedication to providing innovative services that enhance citizens' well-being and quality of life, the Mohammed bin Rashid Housing Establishment (MBRHE) is making a significant presence at GITEX Global 2024. GITEX is a leading global event focused on technology and digital transformation. At this gathering, MBRHE will display a variety of smart services and cutting-edge technologies designed to improve the housing sector, optimize asset and project management, and offer digital solutions aligned with Dubai's vision for digital transformation.

In this context, Mr. Thilal Khalifa Al Falasi, Assistant CEO for Corporate Support Sector at MBRHE, emphasized the importance of participation by stating: "GITEX represents an ideal platform to highlight the Establishment's efforts in digital transformation and the adoption of the latest technological innovations in the housing sector. Through our participation, we aim to present advanced solutions that enhance the efficiency of our operations and meet the needs of citizens effectively and swiftly."

Integrated Digital Infrastructure

Talal Al Ali, Director of the Digital Transformation Department, emphasized the establishment's efforts to create a comprehensive digital infrastructure that delivers innovative and valuable services to citizens. MBRHE collaborates with both governmental and private organizations to provide smart technological solutions that enhance housing services and facilitate project management more interactively and efficiently.

Key Solutions at GITEX 2024

Smart Partner System

The "Smart Partner" system represents a significant advancement in managing partnerships between MBRHE and various governmental or private entities, both locally and internationally. This fully integrated digital platform enables partners to submit requests and manage collaborations efficiently. It incorporates electronic contract signing through UAEPass integration and allows partners to manage profiles, track contract progress, and enhance communication for achieving shared goals effectively. The system also features performance reports and dashboards for a clear overview of partnership statuses, facilitating strategic decision-making based on reliable data.

Investment Projects Platform

The Investment Projects Platform serves as an interactive digital gateway for investors to explore opportunities presented by MBRHE. It provides detailed information about housing projects, including geographic locations and development specifics, empowering investors to make well-informed decisions. By enhancing transparency and fostering collaboration with investors, this platform opens avenues for local and international investment partnerships, propelling development initiatives forward.

Project Documentation Using Time-lapse Technology

MBRHE employs time-lapse technology to offer an advanced solution for documenting the progress of housing projects over time. This approach enables the establishment to closely monitor development and allows supervisors, engineers, and investors to observe work progress across extended periods. The primary advantage of this technology is its ability to enhance quality monitoring and improve communication with clients and investors, who can track project advancements without frequent site visits. MBRHE also utilizes these videos as marketing tools to showcase project developments and attract potential investors.

Drone Project Documentation System

The integration of drone technology allows MBRHE to continuously monitor and document various phases of housing projects from multiple angles. This system captures aerial videos of projects, providing a comprehensive view of their status and improving transparency in communications with investors and clients. The use of this advanced technology is invaluable for tracking field progress, enhancing planning, and marketing housing projects by offering real-time insights into construction and development stages.

Asset Management System

The Asset Management System is a comprehensive tool that enhances the efficiency of managing the lifecycle of housing assets. Covering aspects from asset registration and condition monitoring to maintenance and eventual replacement, the system offers technical solutions that aid MBRHE in planning effectively and reducing operational costs. This system allows MBRHE to monitor asset performance continuously and analyze data, enabling strategic decisions that improve efficiency and productivity. Enhanced asset management leads to quicker and more effective maintenance services, resulting in increased customer satisfaction.

Live Video Call Service

In its pursuit of improving customer experience, MBRHE offers a Live Video Call service that allows citizens to connect directly with customer service representatives via video. This service enables users to submit inquiries and resolve issues without needing to visit MBRHE's offices. It helps reduce congestion and provides immediate assistance to citizens, enhancing the speed and efficiency of services while ensuring effective communication between MBRHE and the public.

Emirati Platform – Residential Services

The "Emirati" digital platform allows citizens to easily apply for residential services in a seamless manner. This platform serves as an additional channel for delivering residential services, enabling users to track their application status and receive real-time updates. This initiative is part of MBRHE's commitment to simplifying procedures and offering advanced technological solutions that enhance customer convenience and meet their needs efficiently.

WhatsApp Communication Service

To expand its communication channels with the public, MBRHE has launched an official communication service via WhatsApp. This service enables citizens to stay updated on the latest offerings, laws, and initiatives provided by the establishment. Users can easily contact MBRHE and receive immediate information, making WhatsApp an efficient and swift channel for addressing public needs and enhancing communication between the establishment and citizens.